A compilation of Iain Maitland's four Advertisers Guide books, this text shows how to promote a small business in the press, on the radio, through direct mail and by attending and exhibiting at trade shows and fairs.
- ISBN10 0304704199
- ISBN13 9780304704194
- Publish Date 19 November 1998
- Publish Status Out of Print
- Out of Print 24 November 2004
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 416
- Language English