The Adaptive Decision Maker

by John W. Payne, James R. Bettman, and Eric J. Johnson

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Book cover for The Adaptive Decision Maker

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The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.
  • ISBN13 9780521415057
  • Publish Date 28 May 1993
  • Publish Status Active
  • Publish Country GB
  • Imprint Cambridge University Press
  • Format Hardcover
  • Pages 348
  • Language English