In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.
Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination.
Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.
- ISBN13 9781509506552
- Publish Date 5 September 2017 (first published 1 April 2016)
- Publish Status Active
- Publish Country GB
- Imprint Polity Press
- Format eBook
- Pages 224
- Language English
- URL http://wiley.com/remtitle.cgi?isbn=1509506551