Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

by Professor Adamantios Diamantopoulos, Wolfgang Fritz, and Lutz Hildebrandt

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  • ISBN10 1299336590
  • ISBN13 9781299336599
  • Publish Date 1 January 2012
  • Publish Status Active
  • Out of Print 25 March 2015
  • Publish Country US
  • Imprint Gabler Verlag
  • Format eBook
  • Language English