Integrated Marketing Communications is an exciting European based text covering all elements of marketing communications. Unlike many marketing communications texts Integrated Marketing Communications, as its title suggests, takes an explicitly integrated approach to the subject. Whilst a number of the chapters have been contributed by experts in their field, David Pickton and Amanda Broderick have created a comprehensive and cohesive textbook. The result is a textbook with excellent pedagogy and a unified style and approach. The lively text design, European approach, use of colour and comprehensive coverage of the marketing communications mix elements make it ideal for all students and lecturers in this popular and growing area. The book is suitable for use on general marketing communications modules and in more specialist areas such as advertising, public relations, sales promotions and direct marketing.
- ISBN10 1280600896
- ISBN13 9781280600890
- Publish Date 1 January 2004 (first published 30 August 2000)
- Publish Status Active
- Out of Print 31 December 2013
- Publish Country US
- Imprint FT Press
- Format eBook
- Pages 801
- Language English