The next big trend in typography: the hand-crafted letter. Whereas slick computer-generated graphics often impart a sense of progress or technology, hand-drawn graphics are a return to the creator's immediacy and craft. Increasingly, advertising campaigns, record covers and branding are adopting the rough-hewn style of manually created typography. This is the first publication to offer a complete overview of handwritten typographics, drawing on an extensive array of examples from around the world. Steven Heller's introduction places contemporary work in a broader context of design; he then then goes on to look at hundreds of examples of the genre, presented in creative themes. This outstanding collection of unusual, meticulously wrought and occasionally breathtaking designs is a must for any student or practitioner of design.
- ISBN10 0500511713
- ISBN13 9780500511718
- Publish Date September 2004
- Publish Status Out of Print
- Out of Print 24 October 2006
- Publish Country GB
- Imprint Thames & Hudson Ltd
- Format Hardcover
- Pages 192
- Language English