'An indispensable guide to our craft - from an indispensable guy in our craft' - Brian Williams, Anchor and Managing Editor, NBC NewsAl Tompkins reminds students about a disarmingly simple truth about broadcast journalism: people remember what they feel. If you aim for the heart with the copy you write and the sound and video you capture, you will never fail to grab your viewers and compel them to keep watching. With humor, honesty and directness, Tompkins bottles his years of experience and insight in a new second edition that offers students the fundamentals they need to master, with the practical know-how they can immediately put to use. Aim for the Heart is as close as you can get to having Tompkins's training sessions at the ready, from which students:
* learn to listen when interviewing;
* write an inviting lead;
* get a memorable soundbite;
* see how to light, crop, frame and edit compelling video;
* learn the art of being a one man band, and
* translate their broadcast story into an interactive online story.
- ISBN10 1506315275
- ISBN13 9781506315270
- Publish Date 12 January 2017 (first published 13 January 2004)
- Publish Status Active
- Publish Country US
- Publisher SAGE Publications Inc
- Imprint CQ Press
- Edition 3rd ed.
- Format eBook
- Pages 496
- Language English