Brand Loyalty: Measurement and Management (Ronald Series on Marketing Management)

by Jacob Jacoby

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  • ISBN10 0471028452
  • ISBN13 9780471028451
  • Publish Date 1 January 1978
  • Publish Status Out of Print
  • Out of Print 1 June 2009
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Format Hardcover
  • Pages 174
  • Language English