Media Generations: Media Allocation In A Consumer-Controlled Marketplace

by Ph D Don E Schultz and Martin P Block Ph D

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  • ISBN10 0981941516
  • ISBN13 9780981941516
  • Publish Date 6 February 2009
  • Publish Status Active
  • Imprint Prosper Business Development Corporation
  • Format Paperback (US Trade)
  • Pages 142
  • Language English