Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.
- ISBN10 0324201605
- ISBN13 9780324201604
- Publish Date 29 April 2004
- Publish Status Out of Print
- Out of Print 10 June 2015
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 9th Revised edition
- Format Hardcover
- Pages 697
- Language English