An unstoppable force for change is altering the supplier/customer relationship and the effect is here to stay. Customers - The Hidden Threat to Your Business looks beneath the turmoil in the marketplace at a world-changing development that has been intensifying and gathering force over the past few years: the shift in the balance of power from supplier to consumer. Companies now have no alternative but to reinvent their customer proposition. Few companies fully realize what this transformation entails. Creating a customer-focused business involves a fundamental change in the way companies organize their processes, structures their organizations and manage their culture. It represents a stretch goal for any business, but it is a challenge that none can afford to ignore.
David Harvey explains the seven reasons why companies are under real threat today: -- The shift from supply to demand economics -- The commoditisation of markets and customer promiscuity -- The impact of the web, peer-to-peer computing and other technology developments -- Market clutter and the intensifying battle for customer attention -- The move from push marketing to permission marketing -- Legislation that sides with the consumer -- Values and social changes that are moulding new forms of customer behaviour Customers - The Hidden Threat to Your Business shows how leaders can transform their performance by turning occasional customers into permanent evangelists for their business. * This is the first marketing book of its kind: analysing the real and true power the customer has. * This is a serious marketing book, giving a completely realistic over-view of why companies are in serious trouble, and how they can turn fickle customers into permanent and loyal ones. * David Harvey is a prolific and experienced journalist, writing on current business trends in such publications as The Observer and Management Today.
- ISBN10 1841120464
- ISBN13 9781841120461
- Publish Date 29 August 2002
- Publish Status Cancelled
- Out of Print 14 September 2005
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Capstone Publishing Ltd
- Format Paperback
- Pages 256
- Language English