This book arises from an event on the future of banking which included leading figures in the industry. It addresses current trends influencing competition including globalization, market structure, technology and demographics and how these will impact upon companies and their organization, business opportunities, revenue streams, branding and customer behaviour. It will also show banks how to develop strategic initiatives for future competition. This will represent essential thinking for the banking and financial services industry.
- ISBN13 9781349510580
- Publish Date 1 January 2004 (first published 1 January 2003)
- Publish Status Active
- Publish Country GB
- Imprint Palgrave Macmillan
- Edition Softcover reprint of the original 1st ed. 2004
- Format Paperback
- Pages 178
- Language English