"In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever.”—1977 Minnesota Almanac
The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book.
“Rowsome’s volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times.”—Bov Swift, Knight News Service
- ISBN10 0452267625
- ISBN13 9780452267626
- Publish Date 1 September 1979
- Publish Status Active
- Out of Print 29 January 2010
- Publish Country US
- Imprint Penguin Books Ltd
- Format Paperback (US Trade)
- Pages 128
- Language English
- URL https://penguinrandomhouse.com/books/isbn/9780452267626