Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why many advertising 'creatives' keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more.
- ISBN10 1282713760
- ISBN13 9781282713765
- Publish Date 1 January 2010 (first published 8 September 2006)
- Publish Status Active
- Out of Print 9 June 2015
- Publish Country US
- Publisher Rowman & Littlefield
- Imprint Rowman & Littlefield Publishers
- Format eBook
- Pages 257
- Language English