The conference and exhibitions industry is a large and growing sector of the tourism industry. This is the first text of its kind to comprehensively analyse this area.
Written by an experienced practitioner in a friendly writing style with an easy-to-follow structure, this text is ideal for Advanced GNVQ, HND(C) and undergraduate students requiring a one-stop source covering the conference and exhibitions industry. Case studies are used to illustrate real industry practice and discussion questions are used to re-enforce key concepts.
- ISBN10 0582319307
- ISBN13 9780582319301
- Publish Date 11 June 1998
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Longman
- Format Paperback
- Pages 232
- Language English