International business is a wide-ranging subject which incorporates theories, concepts and practices from a large number of academic fields. Accordingly this book collects together into a single volume all the relevant essential topics, presenting them in a clear, concise and informative way. The second edition is enhanced with material on national images and their impact on customer behaviour, internationalisation and the Upsalla model, relocation decisions, international relationship marketing, networking, environmental policies of multinationals, SMEs and international business, regional corporate strategies, the Far East situation and EU enlargement .
- ISBN10 0273634291
- ISBN13 9780273634294
- Publish Date 21 January 1999 (first published 31 August 1998)
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Edition 2nd edition
- Format Paperback
- Pages 416
- Language English