Designed to meet the needs of Business students, this text helps students understand the economic concepts and theories that impact upon business. With a strong emphasis on real world business examples rather than theoretical material, the text differs from traditional Economics textbooks often used by non-Economics specialists. Helping students to begin a sucessful career in industry, the book examines why some firms succeed whilst others fall by the way. The book does not claim to answer all the questions, but sets out to help the student understand the ways in which economic factors affect the business world.
- ISBN10 020140351X
- ISBN13 9780201403510
- Publish Date 21 April 1998
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Publisher Pearson Education (US)
- Imprint Addison-Wesley Educational Publishers Inc
- Format Paperback
- Pages 488
- Language English