Written for students studying for the Understanding Customers module in the CIM Certification, this aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms.
- ISBN10 0750640375
- ISBN13 9780750640374
- Publish Date 15 June 1998 (first published 21 August 1995)
- Publish Status Out of Print
- Out of Print 1 August 2011
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Edition 4th edition
- Format Paperback
- Pages 200
- Language English