This cookbook's step-by-step recipes offer a hands-on approach for creating a profitable and secure Web site. It aims to provide the tools developers need - such as customizable programming code, HTML pages, ready-to-go templates, CGI examples for order processing, user validation, and site management, Web server security issues, and tracking usage and errors - to sell tangible goods or content and make money with advertising. The author provides this basic information by covering topics such as: how to specify access control in server directive files for selling content; secure payments through CyberCash, First Virtual and other proprietary systems; service referrals (finder's fees and search engines); credit card service bureau; direct-to-bank credit card processing; click-through advertising and banner ads; Web space rental for selling tangible products or content; and instant access to 9000 numbers.
- ISBN10 0471196630
- ISBN13 9780471196631
- Publish Date 24 November 1997
- Publish Status Out of Print
- Out of Print 30 May 2002
- Publish Country US
- Imprint John Wiley & Sons Inc
- Pages 400
- Language English