This book offers a concise, and systematic explanation of how conservatives think and use language to frame poltical issues, and how language and moral framing equals power in politics. It also explains how progressives can fight back with their own values and communicate their vision of a better America. The author and the Rockridge Institute offer a new understanding of the progressive worldview, and reveal the nature of the so-called political center. They explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to core progressive values.
- ISBN10 0374530904
- ISBN13 9780374530907
- Publish Date 3 October 2006
- Publish Status Unknown
- Publish Country US
- Imprint Farrar Straus Giroux
- Format Paperback
- Pages 156
- Language English