From Followers to Leaders: Managing Technology and Innovation

by Naushad Forbes and David Wield

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Book cover for From Followers to Leaders

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The last years have seen a profusion of books and articles on managing technology, focused almost exclusively on leading edge firms in leading edge countries. This book argues that succeeding as a follower-firm requires learning from many experiences and avoiding simplistic 'how-to' approaches that prescribe one best practice. Individual chapters cover:

* the role of innovation on the shop-floor
* the importance of mixing process and product innovation
* the challenges involved in building an innovation culture
* the special role of R&D and design.

These topics instruct a deeper understanding of strategy in follower-firms, simultaneously providing insight for public policy in building local technological capacity. Forbes and Wield argue that there are many 'leading edges' which appear in the most unlikely places. Their book contains major case studies from many different firms in twelve countries over five continents, in industry segments as diverse as pharmaceuticals, software, garments, beer and steel.

This informative book for students, researchers and professionals in the fields of business, management and information technology shows that successful experiences can arise anywhere in the world.

  • ISBN10 0415251753
  • ISBN13 9780415251754
  • Publish Date 14 March 2002
  • Publish Status Active
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Format Hardcover
  • Pages 232
  • Language English