A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

by Peter S Fader and Leigh McAlister

Sloan School of Management (Creator)

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  • ISBN10 0353296082
  • ISBN13 9780353296084
  • Publish Date 11 November 2018 (first published 4 September 2011)
  • Publish Status Unknown
  • Imprint Franklin Classics Trade Press
  • Format Paperback (US Trade)
  • Pages 30
  • Language English