Fundraising from major donors can mean the difference between a charity's success or failure, yet many of us don't set aside the time or resources to find and cultivate the people whose financial support matters the most. Illustrated with comprehensive case studies and sample correspondence, this book offers practical, step-by-step advice about how to go about getting - and, most importantly, keeping - major donors. It will show you how to: find and identify major donors; cultivate your most promising contacts; make the all-important 'ask'; and create a culture that values major donors.
- ISBN10 1903991684
- ISBN13 9781903991688
- Publish Date 20 September 2006
- Publish Status Out of Print
- Out of Print 28 December 2023
- Publish Country GB
- Imprint Directory of Social Change
- Format Paperback
- Pages 208
- Language English