This practical text shows how closer internal and external customer relationships can be developed that will benefit the entire organization. Ian Chaston describes how this can be acheived through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer.
- ISBN10 0077076982
- ISBN13 9780077076986
- Publish Date 1 October 1992
- Publish Status Out of Print
- Out of Print 4 April 2001
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Format Hardcover
- Pages 240
- Language English