New Competition: What Theory Z Didn't Tell You About Marketing

by Philip Kotler and etc.

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  • ISBN10 0136121020
  • ISBN13 9780136121022
  • Publish Date March 1986 (first published 1 February 1985)
  • Publish Status Out of Print
  • Out of Print 10 March 1994
  • Publish Country US
  • Imprint Prentice Hall
  • Edition New edition
  • Format Paperback
  • Pages 320
  • Language English