Is your company worth believing in? It is a deadly serious question. For most companies, the answer is 'no'. But if this is true, and your company is not worth believing in, why on earth are you still working for it? This revelatory and radical book shows that any company can be worth working for and leading, but it must have a sense of purpose, strong values, beliefs and a mission, in short your company needs a religion. Best-selling author team Koch and Campbell take you on a journey of personal and corporate discovery and rediscovery. They weave into their inspiring vision of corporate purpose the story of Moses who led the people of Israel out of slavery in Egypt, across the Red Sea, around the wilderness, on to Mount Sinai to receive the Ten Commandments and then on the final journey to the Promised Land. Each step of Moses' journey becomes a metaphor and inspiration for corporate change and for the brave visionaries who will lead that change. But the book does not stop with storytelling; it explains in detail how to create the organization you want - an organization which inspires those whose lives it touches.
- ISBN10 1900961601
- ISBN13 9781900961608
- Publish Date 1 May 1998
- Publish Status Out of Print
- Out of Print 24 January 2003
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Capstone Publishing Ltd
- Format Paperback
- Pages 224
- Language English