This is an updated guide to evaluating election polls and polling. Using a question-and-answer format, the book contains a review of election polls and a brief history of polling in the United States. The key elements of polls - design, sampling, interviewing, questionnaires and data analysis, are highlighted. The book then provides a measuring stick by which to interpret polls and a diagnostic list of common problems in poll construction and presentation. This edition has been updated throughout, particularly to include data on the 1996 elections.
- ISBN10 1889119229
- ISBN13 9781889119229
- Publish Date 1 March 2001 (first published 28 September 1996)
- Publish Status Out of Print
- Out of Print 21 January 2011
- Publish Country US
- Publisher SAGE Publications Inc
- Imprint Chatham House Publishers Inc.,U.S.
- Edition 2nd Revised edition
- Format Paperback
- Pages 192
- Language English