Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for 'velvet' and 'hook'? This entertaining book by Kathy Martin explores the stories behind the brands, their names and their founders. Bursting with fascinating facts and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names.
- ISBN13 9781781590157
- Publish Date 1 February 2017 (first published 12 December 2016)
- Publish Status Active
- Publish Country GB
- Publisher Pen & Sword Books Ltd
- Imprint Pen & Sword History
- Format Paperback
- Pages 192
- Language English