Birt's appointment to one of the highest-profile posts in world broadcasting was greeted by many of his new employees with apprehension. An outsider within a traditionally-minded organization, he was regarded as secretive, authoritarian and ruthless, a system-builder who had given his name to a controversial doctrine on the gathering and presentation of news and current affairs. This biography provides a detailed account of Birt's career - his methods, personality and his rise to power. The result is a portrait of the new Director-General and of the public broadcasting institution whose future, for good or ill, is now in his hands.
- ISBN10 0099588412
- ISBN13 9780099588412
- Publish Date 31 December 1999 (first published 1 November 1993)
- Publish Status Cancelled
- Out of Print 17 October 2003
- Publish Country GB
- Imprint Vintage
- Format Paperback
- Pages 10
- Language English