This book takes a look at an area which many companies neglect, but which is crucial to survival and success. This is the reputation of the firm - the way in which it is perceived by customers and clients, who, as research shows, are influenced by what they see as "good" or "bad" corporate behaviour. The most successful and enduring companies understand this and manage reputation like any other valuable corporate asset, in order to maintain customer loyalty and good employee relations. This process goes far beyond merely adopting a glossy programme of PR and slick advertising. It involves a genuine commitment to excellence in all aspects of corporate activity. The book details how to draw up, implement and manage the necessary programme of corporate communications both inside and outside the company.
- ISBN10 0712650598
- ISBN13 9780712650595
- Publish Date 24 September 1992
- Publish Status Out of Print
- Out of Print 26 November 2014
- Publish Country GB
- Publisher Cornerstone
- Imprint Random House Business Books
- Format Hardcover
- Pages 180
- Language English