Examines one of the most notorious figures of modern American politics: Jesse Helms. Thrift shows that Helms was not merely a right-wing demagogue, but rather a brilliant media mastermind who built a national movement from a little television soundstage in Raleigh.
- ISBN13 9780813049311
- Publish Date 4 March 2014 (first published 1 January 2014)
- Publish Status Active
- Publish Country US
- Imprint University Press of Florida
- Format Hardcover
- Pages 224
- Language English