Consumer Behavior (2-downloads)

by Michael R. Solomon

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Book cover for Consumer Behavior (2-downloads)

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
  • ISBN10 013274161X
  • ISBN13 9780132741613
  • Publish Date 7 October 2015
  • Publish Status Out of Print
  • Out of Print 15 March 2021
  • Publish Country US
  • Imprint Pearson
  • Edition 10th edition
  • Format eBook
  • Pages 678
  • Language English