A core text for courses in School & Community Relations.
This compilation text emphasizes public relations in public schools as an integral administrative function. With leading scholars in both school administration and public relations as contributors, it effectively achieves a balance between theory and practice. The author examines both internal (information channels) and external (school-community) communication in the context of school reform, societal conditions, and the information age.
- ISBN10 0139744118
- ISBN13 9780139744112
- Publish Date 17 October 2000
- Publish Status Out of Print
- Out of Print 12 June 2010
- Publish Country US
- Imprint Pearson
- Edition 2nd edition
- Format Hardcover
- Pages 390
- Language English