Emotional Value: Creating Strong Bonds with Your Customers: Creating Strong Bonds with Your Customers

by Barlow

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Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences.
Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.
  • ISBN10 1576750795
  • ISBN13 9781576750797
  • Publish Date 17 April 2000 (first published 1 April 2000)
  • Publish Status Active
  • Out of Print 10 August 2021
  • Publish Country US
  • Imprint Berrett-Koehler