In "Competitive Technical Intelligence, Second Edition", Mathias Coburn draws on both theory and practical experience to address technical people at all levels as well as business people involved with a technology-leveraged enterprise, giving tools for designing and implementing a credible, cost-effective, and reliable system for keeping track of technical trends and new developments. The result is a unique book that illustrates its various applications with real examples, and provides guiding principles for readers as they move forward with their own initiatives.
- ISBN10 0195162145
- ISBN13 9780195162141
- Publish Date 15 September 2020 (first published 29 July 1999)
- Publish Status Cancelled
- Out of Print 11 January 2007
- Publish Country US
- Imprint Oxford University Press Inc
- Edition 2nd Revised edition
- Format Paperback
- Pages 288
- Language English