Pay Per Click Marketing: Best Practice Strategies to Win New Customers Using Google AdWords and PPC (101 Guide)

by Phil Robinson, Lindsey Annison, and Dave Chaffey

John Newton (Editor)

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Book cover for Pay Per Click Marketing

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Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click. Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments before your competitors. Packed with bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your website, today. Find out how Google AdWords, Yahoo! and Microsoft can get your business in front of a global audience.
  • ISBN10 1907603026
  • ISBN13 9781907603020
  • Publish Date 30 March 2010
  • Publish Status Active
  • Publish Country GB
  • Imprint ClickThrough Marketing
  • Format Paperback (US Trade)
  • Pages 58
  • Language English