Marketing directors, marketing managers, brand managers, advertising managers, marketing service managers, managing directors, students on marketing and business course.
- ISBN13 9780077078393
- Publish Date 3 October 1994
- Publish Status Out of Print
- Out of Print 20 November 2001
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Format Paperback
- Pages 176
- Language English