This is an easy to read and useful book which demonstrates the author'||'''s broad understanding of the subject and wide experience. The theory is well backed by practical examples which help to get the thinking right and translate it into effective action. The Strategic Role of Marketing emphasizes the importance of a harmonious partnership between marketing and strong strategic leadership to produce strategies which attain and sustain outstanding results. The author inspires the modern business professional to utilize the textbook theory by providing practical guidelines and examples that may be easily introduced and applied.
- ISBN13 9780077078546
- Publish Date 23 June 1995
- Publish Status Out of Print
- Out of Print 3 July 2002
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Format Hardcover
- Pages 224
- Language English