Principles of Marketing Engineering and Analytics

by Arvind Rangaswamy, Arnaud De Bruyn, and Gary L Lilien

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  • ISBN10 0985764821
  • ISBN13 9780985764821
  • Publish Date 21 April 2017
  • Publish Status Active
  • Imprint Decisionpro, Inc.
  • Format Paperback (US Trade)
  • Pages 328
  • Language English