To use it well, all of the digital software that has become industry standard -including PageMaker, QuarkXpress, Illustrator, FreeHand, InDesign, Photoshop, and Acrobat- require extensive printing knowledge. Even Web designers, since it is impossible to increase the resolution of Web projects, must begin their planning in print. That's why Introduction to Digital Publishing is a 'must' for students and professionals alike! This comprehensive, highly practical orientation to the real, day-to-day aspects of working in printing, Web design, marketing and advertising, and graphic design effectively captures and organizes essential knowledge in a single, easy-to-read volume. The book includes in-depth information about hardware and software requirements, insights into the similarities and differences among technologies, extensive coverage of typography basics, plus astute observations gleaned directly from the author's knowledge of design principles and printing history. It goes beyond the software-specific manuals to equip new designers with the foundation they need to succeed in the highly competitive print, Web, and multimedia industries.
- ISBN10 0766863263
- ISBN13 9780766863262
- Publish Date 3 July 2002
- Publish Status Out of Print
- Out of Print 27 December 2012
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Delmar Cengage Learning
- Edition 2nd Revised edition
- Pages 400
- Language English