Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.
- ISBN10 0205733433
- ISBN13 9780205733439
- Publish Date 26 November 2008 (first published January 1986)
- Publish Status Active
- Imprint Allyn & Bacon
- Edition 9th ed.
- Format Paperback (US Trade)
- Language English