Integrated Advertising, Promotion and Marketing Communications, Student Value Edition

by Professor Kenneth E Clow and Professor Donald E Baack

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  • ISBN10 0132539012
  • ISBN13 9780132539012
  • Publish Date 27 December 2010
  • Publish Status Out of Print
  • Out of Print 2 August 2021
  • Imprint Prentice Hall
  • Edition 5th ed.
  • Format Paperback
  • Pages 464
  • Language English