- Solid Theoretical Backing — Includes foundations ranging from Moore's Law to Porter's competitiveness models, including his latest e-strategy adaptation.
- Includes coverage of “how to do” things and explanation at both the operational and strategic levels so students are exposed to both sides.
- Data Analysis & Decisions Making activities in every chapter require students to do intriguing and challenging hands-on work; for example, estimating cost-savings from switching to the cloud.
- Private and public sector Business cases, a video case, and “IT at Work” boxes in every chapter illustrate how businesses increase productivity, enhance communication and collaboration, and gain a competitive edge through innovative use of information technologies and insights gleaned from big data.
- In-depth coverage of topics like IT governance, connectivity blurring public and private lives, sustainability, enterprise social media, and viral and social media marketing.
- ISBN10 1118357043
- ISBN13 9781118357040
- Publish Date 14 January 2013
- Publish Status Out of Print
- Out of Print 15 June 2021
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 480
- Language English