Attitudes and Persuasion

by Richard E. Petty and John T. Cacioppo

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This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.
  • ISBN10 0697065510
  • ISBN13 9780697065513
  • Publish Date 1 January 1981
  • Publish Status Out of Print
  • Out of Print 17 February 2015
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint Brown (William C.) Co ,U.S.
  • Format Paperback
  • Pages 336
  • Language English