This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.
- ISBN10 0697065510
- ISBN13 9780697065513
- Publish Date 1 January 1981
- Publish Status Out of Print
- Out of Print 17 February 2015
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Brown (William C.) Co ,U.S.
- Format Paperback
- Pages 336
- Language English