We live in a world of big data: the amount of information collected on human behavior each day is staggering, and exponentially greater than at any time in the past. Additionally, powerful algorithms are capable of churning through seas of data to uncover patterns. Providing a simple and accessible introduction to data mining, Paul Attewell and David B. Monaghan discuss how data mining substantially differs from conventional statistical modeling familiar to most social scientists. The authors also empower social scientists to tap into these new resources and incorporate data mining methodologies in their analytical toolkits. Data Mining for the Social Sciences demystifies the process by describing the diverse set of techniques available, discussing the strengths and weaknesses of various approaches, and giving practical demonstrations of how to carry out analyses using tools in various statistical software packages.
- ISBN10 0520960599
- ISBN13 9780520960596
- Publish Date 30 April 2015 (first published 1 January 2015)
- Publish Status Active
- Imprint University of California Press
- Format eBook
- Pages 264
- Language English