In markets close to home, enterprises may be able to sell from their own gate in sterling, but in the world's new high growth markets in Asia, Latin America, Africa and the Middle East, it is necessary to learn to deal in more local terms in order to survive.
A practical and informative text for a broad audience of business leaders and executives, International Trade examines the techniques and practices that exporters can adopt to maximise their potential and minimise their risk in the world's high-growth markets. Drawing on a wide range of professional expertise and commercial experience, the book offers comprehensive insight into the challenges and decisions they will face.
Coverage includes: identifying the markets with the most potential; adapting to a local culture and communicating effectively; planning a competitive strategy; setting up a footprint; finding partners; channels to market; managing payments and transactions; trading on the web; rules and regulations; commercial agreements; quoting in local currency; managing foreign exchange; launching your brand; protecting your IP; creating the right structure for your team; setting up an ICT network on the ground; settling disputes; managing risks.
- ISBN10 0749472766
- ISBN13 9780749472764
- Publish Date 28 September 2020
- Publish Status Cancelled
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Hardcover
- Pages 320
- Language English