This is the eBook version of the printed book.
This Element is an excerpt from Don't Mess with the Logo: Tools to Build Brands with Impact, by Andy Milligan and Jon Edge. Available in digital formats.
Why your brand identity is about far more than your logo--and where the logo really does fit.
You could ruin the industry if you made people pay $1 every time they used the word "brand" when they really meant "logo." The dudes paying for "brand" and the dudes selling "brand" are obsessed with logos. But the logo is not the whole brand identity, let alone the brand. It's simply a visible manifestation of the brand's identity: the trigger for the many meanings the brand embodies.
- ISBN10 0132554194
- ISBN13 9780132554190
- Publish Date 15 March 2010
- Publish Status Active
- Publish Country US
- Imprint FT Press
- Format eBook (EPUB)
- Pages 9
- Language English