The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One

by Bernadette Jiwa

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  • ISBN10 032193427X
  • ISBN13 9780321934277
  • Publish Date 21 October 2013
  • Publish Status Cancelled
  • Publish Country US
  • Imprint New Riders Publishing
  • Format Paperback (US Trade)
  • Pages 216
  • Language English