Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.
This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
- ISBN10 1283736152
- ISBN13 9781283736152
- Publish Date 1 January 2012
- Publish Status Active
- Out of Print 11 March 2015
- Publish Country US
- Publisher Bloomsbury Publishing PLC
- Imprint Bloomsbury Academic
- Format eBook
- Language English