In this book, Alan Warner uses the power of romantic fiction to explain the key concepts of business finance to the non-accountant. As the novel's hero, a sales and marketing director, learns financial management techniques, so the reader learns with him.
- ISBN10 056607480X
- ISBN13 9780566074806
- Publish Date 17 December 1993 (first published 17 November 1988)
- Publish Status Active
- Out of Print 29 March 2006
- Publish Country GB
- Imprint Gower Publishing Ltd
- Edition New edition
- Format Paperback (UK Trade)
- Pages 256
- Language English